wEST cOAST cOOLER X Barbie

This summer, VAVA Influence hosted a dress up Barbie screening in ODEON cinemas which brought together a crowd of Northern Ireland based influencers to sample WCC. This event also raised money for the charity Glow NI. Over 120 cans of the product were sampled and were showcased in a large amount of the event's content. Belfast based brand, By Caitlin Collection, sponsored Goodie Bags for the evening which also received a great number of story tags, revealing happy attendees and gaining brand exposure for WCC, BCC and Glow NI.