• Home
  • Case Studies
  • What We Offer
  • The VAVA Awards
  • Influencer Marketing
  • SCOOP
  • Home
  • Case Studies
  • What We Offer
  • The VAVA Awards
  • Influencer Marketing
  • SCOOP

SCOOP by VAVA Influence

Volume #11

Welcome to SCOOP by VAVA Influence.

Here's your weekly round up of all things trending.

TRENDING NOW

How to Kidnap me

Little bit of this, little bit of that

Little bit of this, little bit of that

This playful trend is all about highlighting what makes someone instantly say “yes.” The trend involves showcasing the specific things that would easily “kidnap” you—whether it’s a favorite snack or an irresistible product.

For brands: This is a fun and engaging way to position your product as a must-have. For creators: This trend allows for a lot of personality. You can list personal obsessions, the more specific and relatable, the better!

Little bit of this, little bit of that

Little bit of this, little bit of that

Little bit of this, little bit of that

This trend plays on the idea of combining different elements to create something unique, whether it’s an outfit, a recipe, or a lifestyle aesthetic. 


For businesses: This is an engaging way to showcase product versatility. A beauty brand could show a makeup routine, a stationery brand could highlight desk essentials, and a wellness brand could show elements of a perfect self-care day. The key is to make it visually appealing and seamless!

INFLUENCER SPOTLIGHT

Darragh Greene

London based Darragh Greene is a no- skip creator. His videos range from savagely funny to heartwarming and creative. Best known for his viral prank calls and takeaway plate ups, Darragh’s relatable and unfiltered videos feel like catching up with a friend. If you’re looking for a creator who guarantees a good laugh Darragh is the one to watch.

Instagram

Who are we loving on socials this week? 


Maeve McCartan

Maeve McCartan

From teaching pilates to modelling, Maeve is the definition of booked and busy. Whether she’s sharing snippets of her daily life through GRWM and DITL videos or serving effortlessly cool outfit inspiration, Maeve has mastered the art of making everyday moments entertaining. She’s a go-to for chic yet wearable fashion, girly chats that fee

From teaching pilates to modelling, Maeve is the definition of booked and busy. Whether she’s sharing snippets of her daily life through GRWM and DITL videos or serving effortlessly cool outfit inspiration, Maeve has mastered the art of making everyday moments entertaining. She’s a go-to for chic yet wearable fashion, girly chats that feel like FaceTiming your bestie. With her blend of style, confidence, and down-to-earth charm, Maeve’s content is the perfect mix of aesthetic and authentic.

Instagram

GOSSIES 2025 BEST DRESSED

It was glitz, glam and Gatsby at Saturday Night's Gossies. We loved the Theme of the 2025 Gossies and our favourite creators did not disappoint! Here’s some of our favourite outfits from the pink carpet. 

The Secret to Long-Term Influencer Partnerships

Building strong, lasting influencer relationships starts with selecting the right creators from the outset. Rather than focusing solely on follower count, brands should prioritise alignment in values, audience demographics, and content style. Engagement rate, audience sentiment, and past collaborations provide valuable insights into an influencer’s true impact. 


Once the right partnerships are established, a strong onboarding process is key—treating influencers as part of the team rather than just a marketing channel. 


Clear brand guidelines should be provided, but allowing creative freedom ensures authenticity- creators understand their audience best, so involving them in campaign ideation leads to more impactful content! Offering exclusive insights, such as behind-the-scenes brand previews and event invites, this involvement fosters deeper investment in the brand. 


Moving beyond simple gifting to monthly retainers strengthens these relationships. Effective communication plays a crucial role as well—regular check-ins and collaboration in content brainstorming ensure that influencers feel valued and engaged.


Brands like Gymshark have successfully built ongoing influencer relationships, proving that the future of influencer marketing lies in authenticity, fair compensation, and creative collaboration. Brands that invest in these elements will build long-term partnerships that drive real success.

Subscribe

Sign up to hear more from SCOOP

Powered by

  • Privacy Policy