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SCOOP by VAVA Influence

Volume #1

Introducing SCOOP by VAVA Influence. A new outlet where we’re bringing you all things trends, influencers, and industry insights.

At VAVA Influence, being on the pulse of current trends is at the core of what we do. We’ve always been at the forefront of the creative scene across the North and South of Ireland, and SCOOP is a new way to celebrate creators, help brands elevate their social media, and let you take a peek behind the scenes of running a social media agency. 

TRENDING NOW

Jumping on the latest social media trends- especially on TikTok- isn't just about keeping up, it's also a powerful way to boost engagement, reach new audiences, and keep your brand or page relevant. 

Trends enhance your visibility, resonate with wider audiences, and foster community participation because they encourage interaction. Showing your audience that you’re staying relevant is an important way of telling consumers you’re aware and involved in current conversations. 

By adding your own unique spin to current trends, you stand out, you reiterate your brand’s tone of voice, and connect with new audiences, making it a hugely effective strategy for brand growth.

Suspect!

'Where will the wind blow us?'

'Where will the wind blow us?'

The "Suspect" trend on TikTok has become a sensation, we’ve seen it go from humorous quips to savage hits and everything in between. We loved Annalivia and Ruari’s version!

This trend's success is because of its humour and relatability. Everyone can add their own unique spin which makes it destined for virality.

Annalivia's Video

'Where will the wind blow us?'

'Where will the wind blow us?'

'Where will the wind blow us?'

Meanwhile, the "Where Will the Wind Blow Us?" trend taps into spontaneity and curiosity. It’s a little less versatile which means originality is key. We’ve found it works well for brands as it gives them a way to humorously endorse their product. Check out our version for Go Pig or Go Home.

Go pig Video

Danielle Collins

INFLUENCER SPOTLIGHT

INFLUENCER SPOTLIGHT

Danielle Collins leverages trending audios, humorous twists, and storytelling to connect with her audience. From Babylon to the MTV EMA’s Danielle stays relatable and hilarious. Her dedication to posting in real time pays off as her loyal audience gets to go along with her to all the fabulous events she attends. Her authenticity and frequ

Danielle Collins leverages trending audios, humorous twists, and storytelling to connect with her audience. From Babylon to the MTV EMA’s Danielle stays relatable and hilarious. Her dedication to posting in real time pays off as her loyal audience gets to go along with her to all the fabulous events she attends. Her authenticity and frequent use of trending sounds enhance her engagement and make her a great fit for a plethora of different brands

INFLUENCER SPOTLIGHT

INFLUENCER SPOTLIGHT

INFLUENCER SPOTLIGHT

Creators to watch!



Danielle Collins & Billie McCormack are absolutely killing the game right now. These two creators have highly engaged and loyal audiences that they’ve grown organically, over time through creating distinct and engaging content, posting daily and staying relatable.

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Billie McCormack

INFLUENCER SPOTLIGHT

Billie McCormack

Billie McCormack excels in the lifestyle and fashion niche, sharing snippets of her daily life, fashion inspiration, and "Get Ready With Me" videos. Her approachable and down-to-earth personality shines through in her content, making her highly relatable, especially to her young, fashion-focused audience. Billie's consistency in sharing l

Billie McCormack excels in the lifestyle and fashion niche, sharing snippets of her daily life, fashion inspiration, and "Get Ready With Me" videos. Her approachable and down-to-earth personality shines through in her content, making her highly relatable, especially to her young, fashion-focused audience. Billie's consistency in sharing life updates and her relatable approach to personal and fashion-based content has also built a strong, loyal following. Her GRWM and vlog-style videos create a personal connection, making followers feel like they're catching up with a friend. 

EVENT RECAP

HALLOWEEN

Staying updated on celebrities’ and Influencers Halloween costumes helps businesses tap into trending content and concepts, engage audiences, prove their relevance in current conversations, and boost brand visibility. 

It also allows for timely, reactive marketing, influencer collaborations, and participation in pop culture, increasing engagement and reach.

Check out our favourite influencer costumes...

VAVA INFLUENCE TikTok

Serendipity Bridal Boutique X Queen Bee by Serendipity

Check out our DITL for an insight...

VAVA INFLUENCE TikTok

INDUSTRY INSIGHTS

We know Halloween’s just wrapped up, but it’s time to jingle all the way into Christmas campaign planning! Wondering why we’re diving into Christmas early? Here’s the scoop! 


  • Less Holiday Stress for Everyone  

December is a whirlwind of events, campaigns, and gifts. By starting early, you avoid blending in with the chaos of overly saturated markets. Check out Primark who hosted their Christmas party last week.


  • Making the Holiday Spirit Last

Christmas campaigns starting in November aren’t just about boosting sales; they extend the holiday experience! Influencers can share holiday-themed content that builds excitement and keeps the festive energy going for a longer, more engaging season. It gets more eyes on your content for a prolonged period of time.


  •  More Time for Offers and Inventory  

Early promotions = better planning! With time on our side, we make sure we’ve got plenty of stock or content and great offers lined up—without that December hustle and bustle. 


  • Staying in Sync with Shopping Habits

Year after year, holiday shopping starts earlier, so we’re just keeping up with the trend! Our early promos make it easy for you to get what you need, when you need it.

So yes, we’re ringing in the Christmas vibes a bit early, but it’s all about making the holidays more joyful—for you and us! Cheers to a stress-free, well-planned season .


Our advice? 

  • The calendar is already jam-packed, so if you’re thinking of hosting an event, we recommend moving it to the new year.
  • Christmas campaigns should be neatly tied in a bow by this stage- it’s time to get them wrapped up and LIVE, don’t wait much longer.
  • Think outside the box!
  • Show appreciation for your audience - it is the season of giving after all!

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