SCOOP by VAVA Influence
Volume #11
Welcome to SCOOP by VAVA Influence.
Here's your weekly round up of all things trending.
INFLUENCER SPOTLIGHT
Darragh Greene
London based Darragh Greene is a no- skip creator. His videos range from savagely funny to heartwarming and creative. Best known for his viral prank calls and takeaway plate ups, Darragh’s relatable and unfiltered videos feel like catching up with a friend. If you’re looking for a creator who guarantees a good laugh Darragh is the one to watch.
Who are we loving on socials this week?
Maeve McCartan
Maeve McCartan
From teaching pilates to modelling, Maeve is the definition of booked and busy. Whether she’s sharing snippets of her daily life through GRWM and DITL videos or serving effortlessly cool outfit inspiration, Maeve has mastered the art of making everyday moments entertaining. She’s a go-to for chic yet wearable fashion, girly chats that fee
From teaching pilates to modelling, Maeve is the definition of booked and busy. Whether she’s sharing snippets of her daily life through GRWM and DITL videos or serving effortlessly cool outfit inspiration, Maeve has mastered the art of making everyday moments entertaining. She’s a go-to for chic yet wearable fashion, girly chats that feel like FaceTiming your bestie. With her blend of style, confidence, and down-to-earth charm, Maeve’s content is the perfect mix of aesthetic and authentic.
GOSSIES 2025 BEST DRESSED
It was glitz, glam and Gatsby at Saturday Night's Gossies. We loved the Theme of the 2025 Gossies and our favourite creators did not disappoint! Here’s some of our favourite outfits from the pink carpet.
The Secret to Long-Term Influencer Partnerships
Building strong, lasting influencer relationships starts with selecting the right creators from the outset. Rather than focusing solely on follower count, brands should prioritise alignment in values, audience demographics, and content style. Engagement rate, audience sentiment, and past collaborations provide valuable insights into an influencer’s true impact.
Once the right partnerships are established, a strong onboarding process is key—treating influencers as part of the team rather than just a marketing channel.
Clear brand guidelines should be provided, but allowing creative freedom ensures authenticity- creators understand their audience best, so involving them in campaign ideation leads to more impactful content! Offering exclusive insights, such as behind-the-scenes brand previews and event invites, this involvement fosters deeper investment in the brand.
Moving beyond simple gifting to monthly retainers strengthens these relationships. Effective communication plays a crucial role as well—regular check-ins and collaboration in content brainstorming ensure that influencers feel valued and engaged.
Brands like Gymshark have successfully built ongoing influencer relationships, proving that the future of influencer marketing lies in authenticity, fair compensation, and creative collaboration. Brands that invest in these elements will build long-term partnerships that drive real success.