WAY TO BEAUTY

We selected a pool of influencer in collaboration with the client who were perfect to reach the target audience demographic and achieve the campaign objectives. The team at Way to Beauty were eager to reach audiences across both Instagram and Tik Tok, and so this was reflected in the chosen talent. 

Rather than a one-off post, we established long-term partnerships with the talent securing brand ambassadors who have superior brand love and knowledge. These partnerships build trust with the audience and improve authenticity. 

The talent were gifted products from the brand and posted on their social channels with pre-approved content and captions highlighting relevant information points. 

Due to the success of the strategy, we have now activated three different campaigns with Way to Beauty, promoting their Ultra Dark Mousse, Bronzer, and Glow Shimmer Oil.