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  • Home
  • ABOUT US
  • OUR WORK
  • Consultancy
  • Events
  • VAVA Masterclasses
  • The VAVA Club
  • The VAVA Awards

WAY TO BEAUTY

BRAND AMBASSADOR STRATEGY

Way to Beauty is a UK based business which creates luxury tanning products powered by high-performance tanning and skincare ingredients. 


The team at Way to Beauty wanted to increase brand awareness and support the launch of their new products through social media. 

objectives

INCREASE BRAND AWARENESS

PROMOTE NEW PRODUCT LAUNCHES

PROMOTE NEW PRODUCT LAUNCHES

PROMOTE NEW PRODUCT LAUNCHES

PROMOTE NEW PRODUCT LAUNCHES

PROMOTE NEW PRODUCT LAUNCHES

INCREASE ORDERS

PROMOTE NEW PRODUCT LAUNCHES

INCREASE ORDERS

STRATEGY

BRAND AMBASSADOR STRATEGY

We selected a pool of influencer in collaboration with the client who were perfect to reach the target audience demographic and achieve the campaign objectives. The team at Way to Beauty were eager to reach audiences across both Instagram and Tik Tok, and so this was reflected in the chosen talent. 


Rather than a one-off post, we established long-term partnerships with the talent securing brand ambassadors who have superior brand love and knowledge. These partnerships build trust with the audience and improve authenticity. 


The talent were gifted products from the brand and posted on their social channels with pre-approved content and captions highlighting relevant information points. 


Due to the success of the strategy, we have now activated three different campaigns with Way to Beauty, promoting their Ultra Dark Mousse, Bronzer, and Glow Shimmer Oil.

IMPACT

OVER 200,000 IMPRESSIONS

AUTHENTIC BRAND LOVE FROM TALENT

OVER 200,000 IMPRESSIONS

2434 STICKER TAPS

AUTHENTIC BRAND LOVE FROM TALENT

OVER 200,000 IMPRESSIONS

AUTHENTIC BRAND LOVE FROM TALENT

AUTHENTIC BRAND LOVE FROM TALENT

AUTHENTIC BRAND LOVE FROM TALENT

TALENT

Kate Coffey

The Diabetic Duo

The Diabetic Duo

Beauty & Fashion

Instagram - 40k followers

@kate.coffey

The Diabetic Duo

The Diabetic Duo

The Diabetic Duo

Beauty, Fashion, Lifestyle

Tik Tok - 23.3k followers

@diabeticduo

Instagram - 3.2k followers

@the_diabetic_duo

Beth McDaniel

The Diabetic Duo

Beth McDaniel

Beauty, Fashion, Lifestyle

Instagram - 6k followers

@bethymcdaniel

Ellen Watson

Dara Florence

Beth McDaniel

Beauty, Fashion, Lifestyle

Instagram - 5.5k followers

@456ellen

Dara Florence

Dara Florence

Dara Florence

Beauty & Fashion

Instagram - 15.4k followers

@daraflorence

Taylor Lynch

Dara Florence

Dara Florence

Beauty, Fashion, Lifestyle

Tik Tok - 22.2k followers

@taylorlynchh_

Instagram - 10k followers

@__taylorlynch

Orla O'Kane

Arianna Kennedy

Arianna Kennedy

Comedy, Beauty, Fashion

Tik Tok - 21.4k followers

Instagram - 4.5k followers

@orlaokane

Arianna Kennedy

Arianna Kennedy

Arianna Kennedy

Fitness, Fashion, Lifestyle

Tik Tok - 104k followers

Instagram - 9.3k followers

@ariannakennedy1

CONTENT

Video content

@orlaokane

@diabeticduo

@ariannakennedy1

@diabeticduo

SEND US AN EMAIL

EXPRESS INTEREST

LET'S TALK STRATEGY

LET'S TALK STRATEGY

info@vavainfuence.com

LET'S TALK STRATEGY

LET'S TALK STRATEGY

LET'S TALK STRATEGY

francesca@vavainfluence.com

LET'S TALK TALENT

LET'S TALK STRATEGY

LET'S TALK TALENT

chloe@vavainfluence.com


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