As part of QUB Mental Health Week, QUB Student Wellbeing onboarded VAVA Influence to create a panel of relevant influencers to take part in their discussion: “Influence for Good: How Social Media Influencers are Changing the Face of the Digital Landscape.” QUB Student Wellbeing wanted to work with a diverse range of local social media influencers to find out more about how to manage your mental health on and offline.
Secondly, QUB Student Wellbeing asked VAVA Influence to help promote their range of events throughout QUB Mental Health Week and raise QUB Student Wellbeing’s profile and engagement.
VAVA Influence chose local talent which appealed to the target audience, QUB students, and were suitably interested and informed to take part in the panel discussion.
We also organised influencer-generated content to encourage sign-ups and raise awareness of the event and QUB Mental Health week.
Fashion, Beauty, Lifestyle
Instagram - 44k followers
Social Justice, Sustainability, Wellness
Instagram - 36k followers
Radio Host, Wellness, Beauty
Instagram - 25k followers
Entrepreneurship, Positivity, Music
Instagram - 19k followers
Twitter - 9k followers