VAVA Influence is responsible for connecting brands with influencers who appeal to their demographic and create the right type of content for the brand. In every campaign, we work to select the perfect talent that aligns with the brand's goals and audience.
In this case, we considered Maxi-Cosi's brand goals and how well they worked with with Caitlin Lendrum's content The result was fantastic content for the campaign from a creator with a genuine love and use for the product.