by VAVA Influence

Objectives

Land Rover wanted to leverage Instagram based content creators to produce compelling content that utilised aspirational branding. By showcasing the car in context at the off road driving experience at Larchfield Estate, they aimed to increase engagement and consumer interest in the brand.

TALENT

@emilymarymcc

Content creator, Emily Mary, creates stunning visuals which are focused on lifestyle related content , making her and her husband a great choice for this experience.

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@tgavy

@emilymarymcc

Tristan McGavigan, a luxury fashion creator who frequently features luxury cars on his feed was a perfect brand fit for this collab.

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Outcome

By gifting a curated experience to carefully chosen influencers, Land Rover successfully showcased its vehicles’ off-road prowess while aligning with aspirational adventure lifestyles. The campaign drove engagement, positive brand sentiment, and authentic content that amplified its brand story.

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