HAYMARKET BELFAST
EVENTING STRATEGY
Haymarket is a newly opened cocktail bar and street food spot in Belfast’s Cathedral Quarter. The team at Haymarket contacted VAVA Influence to support their launch and raise awareness of this new venue.
objectives
INCREASE AWARENESS OF NEW VENUE
INCREASE AWARENESS OF NEW VENUE
INCREASE AWARENESS OF NEW VENUE
PROMOTE LAUNCH PARTY
INCREASE AWARENESS OF NEW VENUE
INCREASE AWARENESS OF NEW VENUE
STRATEGY
EVENTING STRATEGY
VAVA Influence organised an exclusive influencer Guest List of over 50 talent to attend the Haymarket launch party.
We selected a pool of influencers in collaboration with the client who were perfect to reach the target audience. We utilised both established and upcoming local influencers to experience the venue, ensuring to achieve mass reach and generate a high level of awareness. We also selected influencers with a range of backgrounds, ensuring to invite bloggers who create content within various categories including food, travel, beauty, lifestyle, sport, and entertainment personalities.
The influencers invited created content during the event, including Instagram stories, Instagram grid posts and Tik Toks, which resulted in this launch party going viral on the Northern Ireland social media scene.
IMPACT
LAUNCH VIRAL ON SOCIAL MEDIA
INFLUX OF BOOKINGS SUSTAINED THROUGH SUMMER
INFLUX OF BOOKINGS SUSTAINED THROUGH SUMMER
INFLUX OF BOOKINGS SUSTAINED THROUGH SUMMER
INFLUX OF BOOKINGS SUSTAINED THROUGH SUMMER
INFLUX OF BOOKINGS SUSTAINED THROUGH SUMMER
HUGE SOCIAL MEDIA PRESENCE FOR THE VENUE
INFLUX OF BOOKINGS SUSTAINED THROUGH SUMMER
HUGE SOCIAL MEDIA PRESENCE FOR THE VENUE
CONTENT
