Easy Mop approached VAVA Influence with their new product with the objective of promoting sales across the UK and Ireland.
The Easy Mop is an innovative product, and it was essential to show usage in order to display the unique benefits of the product.
To begin, we selected a pool of influencers, in collaboration with the client, who had their audience base in the target demographic and fit well with the Easy Mop brand. The chosen talent had a home/family focus and had an audience based across the UK and Ireland.
We then gifted the influencers with the Easy Mop and they posted on their social channels with pre-approved content and captions highlighting relevant information points.
We ensured to suggest that the influencers show full usage of the product to showcase its uniqueness and value. We also utilised the 'swipe-up' feature of Instagram stories to help achieve the client's objective of driving traffic to their retail site.
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