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  • Influencer Marketing
  • SCOOP

EASY MOP

GIFTING & SPONSORED STRATEGY

Easy Mop approached VAVA Influence with their new product with the objective of promoting sales across the UK and Ireland. 


The Easy Mop is an innovative product, and it was essential to show usage in order to display the unique benefits of the product. 

objectives

PROMOTE THE PRODUCT TO CUSTOMERS IN UKI

PROMOTE THE PRODUCT TO CUSTOMERS IN UKI

PROMOTE THE PRODUCT TO CUSTOMERS IN UKI

DRIVE CONSUMER TO WEBSITE

PROMOTE THE PRODUCT TO CUSTOMERS IN UKI

PROMOTE THE PRODUCT TO CUSTOMERS IN UKI

STRATEGY

GIFTING & SPONSORED STRATEGY

To begin, we selected a pool of influencers, in collaboration with the client, who had their audience base in the target demographic and fit well with the Easy Mop brand. The chosen talent had a home/family focus and had an audience based across the UK and Ireland.


We then gifted the influencers with the Easy Mop and they posted on their social channels with pre-approved content and captions highlighting relevant information points. 


We ensured to suggest that the influencers show full usage of the product to showcase its uniqueness and value.  We also utilised the 'swipe-up' feature of Instagram stories to help achieve the client's objective of driving traffic to their retail site. 

TALENT

Rebecca @selfbuildnorthcoast

Rebecca @selfbuildnorthcoast

Rebecca @selfbuildnorthcoast

Interior & Family

Instagram - 74k followers

Ashlee @ohsofemme

Rebecca @selfbuildnorthcoast

Rebecca @selfbuildnorthcoast

Lifestyle, Motherhood & Fashion 

Instagram - 51k followers

Lauren @our_self_build_ni

Rebecca @selfbuildnorthcoast

Lauren @our_self_build_ni

Interior & DIY

Instagram - 63k followers

Donna @Mrs_houseproud_

Stephanie @thecheshiregreyhome

Lauren @our_self_build_ni

Interior, Lifestyle & Family

Instagram - 102k followers

Martina @martinasmark

Stephanie @thecheshiregreyhome

Stephanie @thecheshiregreyhome

Fashion, Beauty & Interiors

Instagram - 61k followers

Stephanie @thecheshiregreyhome

Stephanie @thecheshiregreyhome

Stephanie @thecheshiregreyhome

Interior, Lifestyle & Home

Instagram - 73k followers

IMPACT

OVER 72K IMPRESSIONS

SIGNIFICANT INCREASE IN WEBSITE SALES

9149 VISITS TO E-RETAIL SITE

9149 VISITS TO E-RETAIL SITE

SIGNIFICANT INCREASE IN WEBSITE SALES

9149 VISITS TO E-RETAIL SITE

SIGNIFICANT INCREASE IN WEBSITE SALES

SIGNIFICANT INCREASE IN WEBSITE SALES

SIGNIFICANT INCREASE IN WEBSITE SALES

Video CONTENT

@selfbuildnorthcoast

@ohsofemme

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EXPRESS INTEREST

LET'S TALK STRATEGY

LET'S TALK STRATEGY

info@vavainfuence.com

LET'S TALK STRATEGY

LET'S TALK STRATEGY

LET'S TALK STRATEGY

francesca@vavainfluence.com

LET'S TALK TALENT

LET'S TALK STRATEGY

LET'S TALK TALENT

chloe@vavainfluence.com

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