cargo by vertigo
GIFTED & SPONSORED STRATEGY
Cargo By Vertigo is Belfast's largest outdoor licensed restaurant, located in the iconic Titanic Quarter. Following a period of closure during lockdown, the team approached VAVA Influence for help promoting the launch of their new event, Belfast’s Biggest Bottomless Brunch, and raise overall awareness of the venue.
objectives
INCREASE AWARENESS OF VENUE
SUPPORT LAUNCH OF NEW EVENT - BOTTOMLESS BRUNCH
SUPPORT LAUNCH OF NEW EVENT - BOTTOMLESS BRUNCH
SUPPORT LAUNCH OF NEW EVENT - BOTTOMLESS BRUNCH
SUPPORT LAUNCH OF NEW EVENT - BOTTOMLESS BRUNCH
SUPPORT LAUNCH OF NEW EVENT - BOTTOMLESS BRUNCH
STRATEGY
GIFTED & SPONSORED STRATEGY
To begin, we selected a pool of influencer in collaboration with the client who had their audience base in the target demographic and fit well with the Cargo By Vertigo brand.
We then gifted the influencers with the opportunity to attend bottomless brunch at Cargo, in exchange for posting content on their social media channels. This included post some time before the event to encourage ticket sales, and then posting during the event to spread awareness of the venue and entice potential future customers.
IMPACT
GIFTED BLOGGERS WITH A COMBINED FOLLOWING OF 250K
SPONSORED STORY CAMPAIGN WITH TOTAL FOLLOWER COUNT OF 350K
SPONSORED STORY CAMPAIGN WITH TOTAL FOLLOWER COUNT OF 350K
SPONSORED STORY CAMPAIGN WITH TOTAL FOLLOWER COUNT OF 350K
SPONSORED STORY CAMPAIGN WITH TOTAL FOLLOWER COUNT OF 350K
SPONSORED STORY CAMPAIGN WITH TOTAL FOLLOWER COUNT OF 350K
CONTENT
