BELFAST SKIN CLINIC
SPONSORED STRATEGY
The team at Belfast Skin Clinic are experts in Dermatology, Plastic Surgery, and Laser Treatment. They contacted VAVA Influence to help them integrate influencer marketing into their current marketing strategy. Belfast Skin Clinic are also home to Northern Ireland’s only full-body mole scanner, which the client wanted to highlight as a means of spotting early signs of skin cancer.
objectives
EDUCATE & INFORM TARGET AUDIENCE ON THEIR SERVICES
EDUCATE & INFORM TARGET AUDIENCE ON THEIR SERVICES
EDUCATE & INFORM TARGET AUDIENCE ON THEIR SERVICES
REACH NEW AUDIENCES
EDUCATE & INFORM TARGET AUDIENCE ON THEIR SERVICES
EDUCATE & INFORM TARGET AUDIENCE ON THEIR SERVICES
BOOST SOCIAL MEDIA PRESENCE & ONLINE PROFILE
EDUCATE & INFORM TARGET AUDIENCE ON THEIR SERVICES
BOOST SOCIAL MEDIA PRESENCE & ONLINE PROFILE
STRATEGY
SPONSORED STRATEGY
VAVA Influence selected a pool of relevant, local influencers to appeal to a diverse range of demographics as per the request of the client. The talent then visited the store to avail of some of Belfast Skin Clinic’s private services, and posted on their social channels with pre-approved content and captions highlighting relevant information points.
Particular attention was awarded to the use of the full-body mole scanner using a local influencer to educate the importance of getting moles checked for signs of skin cancer.
TALENT
Brooke Scullion
Brooke Scullion
Brooke Scullion
Singer/Songwriter, Lifestyle, Fashion
Instagram - 32k followers
@Brookescullion
Helen Wright
Brooke Scullion
Brooke Scullion
Interior Design, Family, Lifestyle
Instagram - 96k followers
@insidenumbersixteen
IMPACT
OVER 130,000 IMPRESSIONS FROM TARGET DEMOGRAPHIC
CONTENT
