11:11 Bang on Trend is a woman’s fashion boutique based in Newry. The team reached out to VAVA Influence to help promote their brand across Ireland and showcase the newly re-vamped premises.
We selected a pool of influencer in collaboration with the client who were perfect to reach the target audience and achieve the campaign objectives. The team at 11:11 Bang on Trend had the objective of reaching customers in both Northern and Southern Ireland, and so this was reflected in the chosen talent. The talent then visited the beautiful store and posted on their social channels with pre-approved content and captions highlighting relevant information points.
We also activated a gifting strategy, sending influencers their favorite pieces from the brand in exchange for exposure on their social media.
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