The VAVA Club, Ireland’s First Pop-Up TikTok House. TikTok Houses aim was to bring content creators together to live together and collaborate on content production. The VAVA Club hosted 8-10 residents Northern Ireland between the 7-14th of June 2022 in collaboration with Hagan Homes.
During this one week pop up a total of 96 videos made by the residents for the TikTok platform also generated 269,301 likes and 4046 comments.
Jim Burke, sales and acquisitions director, Hagan Homes, said: “Our motive for providing the property for this project was to give our name and portfolio exposure to a whole new audience via a new marketing tool. We saw it as an investment in the future buyer and our first foray into the influencer world. We never imagined the volume of exposure the VAVA Club would have given us over the one week, let alone did we foresee interest in our own account as a result. What it tells us is marketing for any consumer-facing business is more multifaceted than ever before. Our name will have been foreign to the majority of TikTokers before this experience, but today we have a new following of potential homebuyers. I think for any business it’s important to be open to how our customers consume content and ensure we respond to the trends. It was our pleasure to provide the backdrop for VAVA Club’s TikTok House.”