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Ella and Jo

TikTok Live Shopping

Objective: To drive product discovery and sales through a live shopping hosted by the VAVA Influence creator team. The aim was to combine entertainment, product education, and audience engagement to deliver both immediate sales and ongoing brand trust.

We developed and executed live shopping that balanced:

Clear product storytelling
Charismatic hosting with energy and relatability
Call-to-action prompts
Community interaction (giveaways, live responses, conversational engagement)

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Hosts were briefed thoroughly to ensure product confidence, natural delivery, and genuine enthusiasm.

Results:

- Average of 130 viewers,

- Over €1300 sales over 90 minutes,

- 150k likes on the live,

- 3x Giveaways.

This performance demonstrates strong audience retention, high engagement, and a successful conversion-focused hosting strategy.

Client Feedback

- “You ladies were amazing tonight! A very big well done and thank you. It was so enjoyable to watch and there was brilliant engagement throughout.”
- “You ladies were brilliant! Well done to you all.”
- “The girls are absolute NATURALS at this!”
- “You girls were amazing & vibrant and knew so much about the products. It was so natural. You did a brilliant job and represented the brand so well.”

Let's Talk

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