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HINCH WHISKEY

Event Strategy

VAVA Influence were onboarded to execute an event for the launch of Hinch Whiskey’s 15 Year Old Oloroso Sherry.

The event consisted of a 5 course tasting menu provided by Craft catering, a charity raffle and a Q&A with ‘friend of Hinch,’ actor James Nesbitt. The launch took place in the Aston Martin Showroom, a prominent Belfast venue belonging to a brand that symbolises craftsmanship and innovation.

VAVA Influence curated a select influencer guest list for the launch of Hinch’s 15YO. The attendees ranged from local influencers, to relevant media and whiskey connoisseurs.

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