Skip to content
Logo
< Back to articles

Haymarket

Event

To celebrate the launch of three new bars inside Haymarket Belfast; Mic Drop, The Sports Bar, Crimson – We partnered with Haymarket Belfast to host an exclusive influencer launch party designed to generate buzz, drive footfall, and flood social media with high-impact content.

We invited a strategically selected group of Belfast’s lifestyle, nightlife, and fashion creators whose combined reach would maximise visibility.

 

    • 52 RSVPs confirmed
    • 60% attendance = 31 influencers + guests
    • Combined Instagram reach: 327,500 followers
    • Combined TikTok reach: 1,453,600 followers

 

Results

 

    • 55+ Instagram Stories posted during the event
    • Multiple TikToks, many gaining strong engagement
    • High-performing Reels showcasing the launch
    • TikTok videos surpassing 1000 shares less than 24 hours post event
    • A broad spread of user-generated content touching every bar
    • Consistent tagging of @haymarketbelfast, driving account visibility

 

Engagement Impact

 

    • Significant surge in awareness across Belfast nightlife audiences
    • High-volume organic reach driven by creators’ cumulative 1.7M+ total social reach
    • TikTok exposure accelerated interest in the karaoke rooms and Crimson
    • Positive sentiment across all creator captions, comments & shares

 

 

View this post on Instagram

 

A post shared by Haymarket Belfast (@haymarketbelfast)

Let's Talk

Ready to hear how VAVA Influence can level up your brand?

Let's Talk