The team at Colin Glen enlisted VAVA Influence to curate influencer guest lists and develop an event strategy that captured their ethos — family-friendly adventure with an edge of excitement — across a series of events.
Leveraging our trusted relationships with influencers, we handpicked creators who could authentically capture the essence of Colin Glen; adventure, fun, and family moments.
The content delivered exceptional reach and reinforced Colin Glen’s positioning as a destination for both families and adventure-seekers.
Objective: To drive awareness, visitor footfall, and social buzz around Colin Glen’s new seasonal Halloween experiences through targeted influencer event programming. The goal was to position Colin Glen as a standout family and entertainment destination across both daytime family audiences and evening thrill-seeker demographic.
We helped kick off Halloween at Colin Glen with a family-focused event where we curated a guest list of 30+ creators to showcase Colin Glen’s brand new seasonal pumpkin patch. The results were 36 stories, 10 Reels and 11 TikToks.
Following this launch event, we gathered 50+ creators and plus-ones for a night of frights and fun at Colin Glen’s Carnival of Clowns Fear Forest launch. The results were 82 stories, 10 Reels and 25 TikToks.
By leveraging our established creator network, we ensured every attendee reflected the tone and audience fit of the experience they were invited to. This audience alignment resulted in naturally high-quality and enthusiastic content output.
Event Strategy
Objective: Launch BeatBox Beverages in the UK with an gifted campaign that authentically connects the brand to music, nightlife and shared social experiences. To mark the UK debut of BeatBox Beverages, VAVA Influence curated a high-energy brand trip to Amsterdam Dance Event- specifically AMF in Johan Cruijiff ArenA, Unreal at AFAS and Black Coffee at
Event Strategy
VAVA Influence partnered with Denman to design and deliver an influencer-led event strategy that celebrated the launch of their new Floral Fantasies range.
Event Strategy
We were thrilled to assist Serendipity Bridal and Queen Bee by Serendipity host their Fashion Show for an exclusive preview of their 2025 Bridal and Mother of the Bride Collections. The event was hosted at the stunning Larchfield Estate. Our beautiful guests were welcomed with live music and a champagne wall before making their way
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