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BeatBox Beverages UK

Event Strategy

Objective: Launch BeatBox Beverages in the UK with an gifted campaign that authentically connects the brand to music, nightlife and shared social experiences.

To mark the UK debut of BeatBox Beverages, VAVA Influence curated a high-energy brand trip to Amsterdam Dance Event- specifically AMF in Johan Cruijiff ArenA, Unreal at AFAS and Black Coffee at Ziggo Dome. A group of 10 UK-based creators were invited to immerse themselves in the fun, fast-paced, BeatBox lifestyle across three days of raves, brand dinners, cultural moments and luxury travel experiences.

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What we did:

  •  Personalised PR drops featuring branded suitcases, merch and product
  •  Curated influencer group aligned with festival and nightlife culture
  •  Luxury travel and seamless itinerary management
  • Brand-led dinners and shareable moments

 

 Results (Within 72 Hours):

  •  80+ Instagram Story mentions
  •  8+ Instagram grid posts & reels
  •  4+ TikTok videos
  •  Combined audience reach: 2.9M+

The campaign delivered memorable content and positioned BeatBox as a lifestyle brand rooted in energy and shared celebration.

 

 

Creator Feedback:

“Mega fun & iconic!”

“One I’ll never forget.”

“You and your team DELIVEREDDDDD!”

 

Client Feedback: 

“You and the team did an awesome job with the BeatBox x ADE influencer trip. Looking forward to many more to come!”

 

The BeatBox Amsterdam Brand Trip successfully transformed launch awareness into authentic community energy. VAVA Influence were responsible for talent curation, logistics, storytelling and full experience production.

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