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Nomination Italy

Event Strategy
EVENT STRATEGY

Store Opening in Belfast City Centre

Bringing the Nomination Italy Experience to Belfast

VAVA brought together Belfast’s influencer and content creator community to celebrate the opening of the new Nomination Italy store in Belfast city centre, delivering a stylish launch event designed to generate brand awareness, social media engagement and excitement around the latest jewellery collection.

The Event

Set within the sleek new store, the event embraced a sophisticated black-and-white theme, creating a cohesive visual identity that complemented the Nomination Italy brand.

Guests enjoyed cocktails and canapés, alongside branded macarons, while exploring the store, trying on jewellery and discovering pieces from the new collection. Guests were also gifted jewellery to take home, encouraging authentic social media content and extending the excitement beyond the event itself.

The VAVA Approach

VAVA curated an experience that combined brand storytelling, influencer engagement and immersive product discovery. By bringing together relevant local talent in an aesthetically considered setting, the launch created opportunities for organic social media coverage while introducing Nomination Italy’s new collection to wider audiences in Belfast and beyond.

The Result: The store opening celebrated Nomination Italy’s presence in Belfast city centre, connecting the brand with local influencers and content creators through an engaging, shareable brand experience.

Services: Influencer Marketing | Event Management | Brand Activations | Social Media Content

Location: Belfast City Centre

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