We curated a guest list of influential home, lifestyle, interiors, and family creators with a combined reach in the hundreds of thousands.
Notable macro influencers included:
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- Sheila Rafferty – 95.1K followers
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- Fabiana O’Brien – 114K followers
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- Kelly Connor – 137K followers
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- Orla Cusack – 263K followers
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- Rebecca Rose Stylist – 91K followers
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- Caoímhe McG – 165K followers
The event was crafted to maximise:
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- Storytelling moments
- Reels and Grid Posts
- Store walkthroughs
- Styling demos
- “Come shopping with me” content
- Home décor inspiration pieces
This resulted in one of House Proud’s strongest UGC outputs to date.
Results:
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- 81+ Instagram Stories
- 4 Instagram Grid posts
- Multiple TikToks with strong views and engagement
- High-quality UGC library across multiple categories (furniture, accessories, seasonal décor, styling inspiration)
Engagement & Reach:
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- The event drove significant community conversation
- Macro creators amplified visibility across Ireland
- Strong cross-tagging ensured consistent traffic to @houseproudf
- Valuable long-form video content continued to circulate post-event
